SEO is a way to place your website at a higher ranking in search engine result pages (SERPs). You ultimately want to have your article or site showing up on the first page of results from Google, Bing, Yahoo and the rest.
This involves the proper use of the keywords that people employ when they search for a topic.
How do you improve your search engine ranking? It's really quite simple. Select the keywords to place in your text that people use the most often. Repeat these keywords more than once, or variations of them, in your article - but don't over use them. As noted before, spamming of keywords will not help you, in fact it will hinder you, since Google filters out this noise.
Now promote your article online at websites that have high traffic, and through social media. This is the real trick, though, and we'll devote more time to promotional methods in another article.
While this is a basic and simple approach to increasing your sites appearance in natural (unpaid) search engine results, it still requires that you do the proper keyword research and actually have well-written, content-rich articles to publish on your site! For some people, coming up with content is the hardest part of the process.
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